Select 1 of the following in your community or surrounding

 

Select 1 of the following in your community or surrounding area:

  • Walk-in clinic, such as an urgent care facility
  • Retail clinic in your local grocery store or retail pharmacy
  • No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

  • Demographics of the consumers who use the facility selected
  • The location of the facility selected
  • The marketing used to bring in consumers to the facility selected 

Write a 500- to 700-word paper that analyzes the market perspective of the facility selected. Ensure you:

  • Describe the location and facility selected.
  • Analyze the cultural and generational demographics of the consumers who use the selected facility.
  • Analyze the marketing approach used for the facility.
  • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
  • Consider whether marketing techniques can be the same when marketing to different demographics.

Format your references according to APA guidelines. 

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